Internationalization - Phase II

March 2025

Embracing the Next Phase of Internationalization:
On-the-Ground Expansion in LATAM

As a service company dedicated to helping software
businesses achieve their path to globalization, we've devoted our efforts to
building strong regional strategies and executing efficiently for our clients.
Our collaboration with Tricentis during the initial phase of
internationalization in LATAM, driven by exceptional management and strategic
partnerships, demonstrated that by trusting the right partners and leveraging
distinctive technologies fitting the needs of local customers, we could succeed
across borders without a physical presence. Together, we are excited to
announce the launch of a second phase of internationalization: deploying sales
and pre-sales in-country resources.

The Journey So Far

Our journey with Tricentis began with a shared vision to
expand their reach and impact within the LATAM region. The LinkIT model
provides us the framework to implement effective remote management strategies,
tap into diverse markets, understand local opportunities, and create
exceptional partnerships. This approach not only allowed us to maintain
flexibility and keep costs at bay, but also helped build a strong foundation of
trust and collaboration with our LATAM clients.

The Power of the LinkIT Model

The LinkIT model has been instrumental in reaching this
growth and entering the second phase of internationalization. By focusing on:

  1. Strategic Partnerships: We identified and collaborated with key partners who
    embraced and trusted Tricentis’ vision and could provide valuable local
    insights, sales, and services.
  2. Our Value Proposition: Profitable from year one! We worked tirelessly
    alongside Tricentis to set the milestones that led us to succeed in that
    phase and enhance the appetite to scale and serve more LATAM customers.
  3. Expert Management: Our team of experts provided continuous guidance and
    support, ensuring that all operations were aligned with our clients' goals
    and objectives.

Why In-Country Deployment in LATAM?

While remote management has its advantages, we recognize the
immense value of having a physical presence in the countries we serve within
LATAM. Deploying resources in-country allows us to:

  1. Enhance Customer Relationships: Being on the ground enables us to foster
    deeper connections with clients, understand their unique challenges, and
    provide more personalized support.
  2. Gain a Competitive Advantage: With teams located in the same time zone, we
    can listen and respond to customer needs more quickly and efficiently,
    giving us a significant edge
    over competitors.
  3. Gain Local Insights: Having a local presence helps us stay attuned to
    market trends, regulatory changes, and cultural nuances, allowing us to
    tailor solutions more effectively.

Opportunities for First Employees In-Country

This new phase of internationalization opens up
exciting opportunities for the first employees in-country. Here’s what they can
look forward to:

  1. Leadership Roles: As pioneers in their respective regions, these employees will
    have the chance to be the voice of a leading global software company in the
    country, develop new partnerships, and drive explosive growth.
  2. Career Growth: Working in a dynamic and expanding environment offers numerous
    opportunities for professional development and career advancement.
  3. Cultural Exchange: Employees will have the unique experience of working in a
    multicultural setting, gaining valuable insights and perspectives from
    colleagues around the world.
  4. Impactful Work: Being part of a growing team means contributing to meaningful
    projects that have a direct impact on the success of international
    ventures.

Looking Ahead

As we embark on this exciting journey with Tricentis, we
remain committed to our core values of innovation, collaboration, and
excellence. We believe that our in-country deployment within LATAM will not
only strengthen our regional presence but also create a more connected and
empowered team.

We invite you to join us in this new phase of growth and
explore the opportunities that await. Check out -in this link- the exciting roles available in-country and be among the first to shape the
future of our operations. Together, we can continue to make a
difference and drive the future of AI driven software innovation in LATAM.