# Internationalization - Phase II

March 2025

**Embracing the Next Phase of Internationalization:**  
**On-the-Ground Expansion in LATAM**

As a service company dedicated to helping software  
businesses achieve their path to globalization, we've devoted our efforts to  
building strong regional strategies and executing efficiently for our clients.  
Our collaboration with Tricentis during the initial phase of  
internationalization in LATAM, driven by exceptional management and strategic  
partnerships, demonstrated that by trusting the right partners and leveraging  
distinctive technologies fitting the needs of local customers, we could succeed  
across borders without a physical presence. Together, we are excited to  
announce the launch of a second phase of internationalization: deploying sales  
and pre-sales in-country resources.

**The Journey So Far**

Our journey with Tricentis began with a shared vision to  
expand their reach and impact within the LATAM region. The LinkIT model  
provides us the framework to implement effective remote management strategies,  
tap into diverse markets, understand local opportunities, and create  
exceptional partnerships. This approach not only allowed us to maintain  
flexibility and keep costs at bay, but also helped build a strong foundation of  
trust and collaboration with our LATAM clients.

**The Power of the LinkIT Model**

The LinkIT model has been instrumental in reaching this  
growth and entering the second phase of internationalization. By focusing on:

1. **Strategic Partnerships**: We identified and collaborated with key partners who  
    embraced and trusted Tricentis’ vision and could provide valuable local  
    insights, sales, and services.  
2. **Our Value Proposition**: Profitable from year one! We worked tirelessly  
    alongside Tricentis to set the milestones that led us to succeed in that  
    phase and enhance the appetite to scale and serve more LATAM customers.  
3. **Expert Management**: Our team of experts provided continuous guidance and  
    support, ensuring that all operations were aligned with our clients' goals  
    and objectives.

**Why In-Country Deployment in LATAM?**

While remote management has its advantages, we recognize the  
immense value of having a physical presence in the countries we serve within  
LATAM. Deploying resources in-country allows us to:

1. **Enhance Customer Relationships**: Being on the ground enables us to foster  
    deeper connections with clients, understand their unique challenges, and  
    provide more personalized support.  
2. **Gain a Competitive Advantage**: With teams located in the same time zone, we  
    can listen and respond to customer needs more quickly and efficiently,  
    giving us a significant edge  
    over competitors.  
3. **Gain Local Insights**: Having a local presence helps us stay attuned to  
    market trends, regulatory changes, and cultural nuances, allowing us to  
    tailor solutions more effectively.

**Opportunities for First Employees In-Country**

This new phase of internationalization opens up  
exciting opportunities for the first employees in-country. Here’s what they can  
look forward to:

1. **Leadership Roles**: As pioneers in their respective regions, these employees will  
    have the chance to be the voice of a leading global software company in the  
    country, develop new partnerships, and drive explosive growth.  
2. **Career Growth**: Working in a dynamic and expanding environment offers numerous  
    opportunities for professional development and career advancement.  
3. **Cultural Exchange**: Employees will have the unique experience of working in a  
    multicultural setting, gaining valuable insights and perspectives from  
    colleagues around the world.  
4. **Impactful Work**: Being part of a growing team means contributing to meaningful  
    projects that have a direct impact on the success of international  
    ventures.

**Looking Ahead**

As we embark on this exciting journey with Tricentis, we  
remain committed to our core values of innovation, collaboration, and  
excellence. We believe that our in-country deployment within LATAM will not  
only strengthen our regional presence but also create a more connected and  
empowered team.

We invite you to join us in this new phase of growth and  
explore the opportunities that await. [**Check out -in this link- the exciting roles available in-country and be among the first to shape the**](/content/jobs/index.html)  
**future of our operations.** Together, we can continue to make a  
difference and drive the future of AI driven software innovation in LATAM.